C. Clint Bolte & Associates

Perry Lawrence, President of the Video Marketing Association, describes the web hierarchy as being Web 1.0 – a flat brochure, Web 2.0 – email, and Web 3.0 – interactive video. While this may not be the more colloquial technology definition of the various Web levels, it does suggest the upscale transitions for interactive communications. In discussing SEO – search efficiency optimization – Lawrence claims, “Google likes video much more than text.” With their recent purchase of YouTube it would make sense that Google would be tying video into their search criteria. Lawrence also has a consulting URL, www.askmrvideo.com, which helps newbies get started in generating their own videos.

The national TransPromo Summit conference ran for three years. Initial projections of annual growth were in the upper stratosphere of near triple digits. No printing application was trumpeted louder at Drupa 2008 and Print 2009 in hopes of attracting general commercial printers to buy the necessary software costing in the six figures and the higher speed digital print engines.

Augmented Reality (AR) is utilizing a two dimensional marker on a package to be recognized by a kiosk webcam to initiate a video of what the contents of the package looks like or does. Another illustration is accentuating the online shopping experience. It recognizes the marker in the particular clothing catalog, taking a photo of the shopper, and then allowing the shopper to move various garments from the catalog onto the photo to illustrate what the garment might look like on the shopper.

Social Media Do Not Change Marketing Basics

The synergistic and integrated use of traditional print, online, social, and mobile media was the theme of the newest conference InterACT held in Rosemont, Illinois near O’Hara airport August 10-11. This was very much of a series of basic “how to” presentations and case studies. Each of the five highlights will be summarized and distributed separately so that readers can share pointed topics with clients and staff. These pinnacles include (1) marketing fundamentals, (2) state of Augmented Reality, (3) TransPromo into TransInfo, (4) Video opportunities, and (5) fascinating Hotels.com case study.

A much anticipated AIIM keynote address is the State of the Industry delivered each year by John Mancini, President of the Association of Information and Image Management. Here are a few of his thoughts. While directed at all corporations feeling the onslaught of information, I sense they are ever more pertinent to printers and the graphics imaging industries as they grapple with software concerns.

Panel discussion topic: Successful strategies transforming information into new sources of business value.

Comments by panelist Jeetu Patdla, a Doculab Consultant; “Innovative use of information is not changing corporations as much as transforming entire industries.” For example, consider how Netflix’s mail order movie DVDs service model has impacted Blockbuster’s bricks and mortar movie DVD rental business.