This sixth annual InterQuest continued the theme of most all printing conferences for the last decade: digital printing and electronic workflows must be in your future. This DC gathering featured successful case studies by the general managers that led their transition. In many cases it was out of the doldrums of obsolete and antiquated equipment to include a more enlightened management style of involving the entire staff in helping design the new workflows using proven automated softwares. An underlying theme is the success of professionals who have been hired from the slumping private sector. Skills that have been honed over the past decade or more are now coming into their own with Government in-plants.
InterQuest 2011 – Part I; Need for Benchmarking at Federal Government In-plants
The sixth annual InterQuest conference targeting government and higher education in-plant printers was held November 30 at the Omni Shoreham in Washington DC with less than 100 in attendance. Digital printing, electronic workflows, and in-plant case studies of successful technology and management transitions often involving newly hired, experienced private sector employees were the reenforced themes of the forum.
InterACT 2010 Conference - Part V; Hotels.com Multi-Channel Marketing Case Study
Vic Walia, Senior Director of North American Brand Marketing for Hotels.com presented the evolution of their company’s successful marketing study and strategy. Hotels.com is part of the on-line travel bookers industry, which is a definite commodity category. Competitors include Expedia, Travelocity, and Priceline with Hotels.com being the lowest spender in the group.
InterACT 2010 Conference - Part IV; Video Opportunities
Perry Lawrence, President of the Video Marketing Association, describes the web hierarchy as being Web 1.0 – a flat brochure, Web 2.0 – email, and Web 3.0 – interactive video. While this may not be the more colloquial technology definition of the various Web levels, it does suggest the upscale transitions for interactive communications. In discussing SEO – search efficiency optimization – Lawrence claims, “Google likes video much more than text.” With their recent purchase of YouTube it would make sense that Google would be tying video into their search criteria. Lawrence also has a consulting URL, www.askmrvideo.com, which helps newbies get started in generating their own videos.
InterACT 2010 Conference - Part III; TransPromo into TransInfo
The national TransPromo Summit conference ran for three years. Initial projections of annual growth were in the upper stratosphere of near triple digits. No printing application was trumpeted louder at Drupa 2008 and Print 2009 in hopes of attracting general commercial printers to buy the necessary software costing in the six figures and the higher speed digital print engines.
InterACT 2010 Conference - Part II; The State of Augmented Reality
Augmented Reality (AR) is utilizing a two dimensional marker on a package to be recognized by a kiosk webcam to initiate a video of what the contents of the package looks like or does. Another illustration is accentuating the online shopping experience. It recognizes the marker in the particular clothing catalog, taking a photo of the shopper, and then allowing the shopper to move various garments from the catalog onto the photo to illustrate what the garment might look like on the shopper.
InterACT 2010 Conference - Part I; Marketing Basics … the Alpha & Omega
Social Media Do Not Change Marketing Basics
The synergistic and integrated use of traditional print, online, social, and mobile media was the theme of the newest conference InterACT held in Rosemont, Illinois near O’Hara airport August 10-11. This was very much of a series of basic “how to” presentations and case studies. Each of the five highlights will be summarized and distributed separately so that readers can share pointed topics with clients and staff. These pinnacles include (1) marketing fundamentals, (2) state of Augmented Reality, (3) TransPromo into TransInfo, (4) Video opportunities, and (5) fascinating Hotels.com case study.
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