MFSA-NAPL Fulfillment Conference 2007: Information Fulfillment Projects Becoming More Complex
The third annual joint North American fulfillment conference sponsored by the Mailing and Fulfillment Service Association (MFSA) and the National Association for Printing Leadership (NAPL) drew 161 paid attendees to Louisville, Kentucky April 25-28. This was actually the fifteenth dedicated fulfillment conference for MFSA following the initial one in 1992 in Long Beach, California. The entire membership of MASA (MFSA predecessor name) was only 115 at tha time according to David Weaver, MFSA's Executive Director.
The symbolism of being blocks away from Churchill Downs and only a few days prior to the Kentucky Derby's Run for the Roses must not have been lost on the first time attendees to this conference, the highest proportion of total attendance in many a year. Overwhelmingly printers, the 40+ first timers were anxious to get up to the starting gate to compete more profitably in the fast changing and increasingly demanding fulfillment industry. They nor the veteran thoroughbreds who returned to assure that they remain current were not disappointed with four plant tours, highlights of a national survey summary yet to be published, two dozen poignant seminars, and multiple networking opportunities.
