TransPromo Summit 2007: Transforming Transactional Documents into Marketing Opportunities
This inaugural conference on high volume transaction output drew three hundred attendees to New York City August 22-23, 2007. Transaction documents, such as bills, statements and confirmations, averaged more than one per household for every working day in 2005 and totaled over 30 billion. The impetus to move these vital corporate communications from a cost center to a profit center is being driven by faster variable print technologies, better softwares, improved means of measuring marketing effectiveness of this tool and the fact that every one of these statements received in the mail is opened by the customer. To add promotions and additional sales incentives to this document "is a no brainer," remarked Jeffery Hayzlett, Kodak's Chief Marketing Officer, "but doing it effectively is difficult."
During the conference, corporate entities described their early adoption experiences to transpromo products while specialty software vendors, full service outsourcing providers and consultants offered their "how to" and "caveat" advice to corporations considering this new marketing vehicle.
