DRUPA 2008: American Opportunities + New Technologies
Printing trade press the world over will naturally be touting the exciting new technologies heralded at the DRUPA 2008 trade fair recently concluded in Düsseldorf, Germany. This article likewise will naturally describe my take on many of these new tools and their potential process and product development impact.
However, this being my sixth DRUPA, I have long since observed that there is so much more that can be gleaned from a gathering that draws the corporate CEOs of virtually every major manufacturer serving the printing industry worldwide. Attending supplier press conferences and hearing impromptu answers to your own questions from these strategic leaders adds so much more perspective than simply reading prepared press releases. Talking with European printers, walking the streets of several of these cosmopolitan cities, observing the reality of their economy, and hearing the political issues described by new foreign friends can all contribute to an assessment of the future impact on the United States, the printing and publishing industries, and your business. This first hand perspective will be woven throughout the article.
